Brainfruit Chapter 1
Summary
The Stikfas Story: One man’s journey into the business of ideas. His story is unique yet the issues he has faced are shared by many who seek to build a company around their creative passion.
References
56. Stikfas
57. Value System
58. Electronic Arts
59. Toyfare
Key Concepts
- Ideas people frequently have more than one ideas business.
- Constraints can help provide a sharper focus on priorities.
- Ideas people benefit when they learn to sell their ideas.
- Value chains link people and companies that have different kinds of expertise.
- Different risks affect each part of a value chain.
- An idea can make money in several different value chains simultaneously.
- Seeing the reaction of real customers is helpful to an ideas person who wants their ideas taken up in the world.
- It takes a team of people with complementary skills to build a successful ideas business.
- The structure of an ideas business reflects what its founders value.
- Successful ideas businesses strike a balance among those different values.
