Identity Crisis
Summary
The staircase every ideas business must climb as it grows.- Ideas businesses seem to climb a staircase as they grow.
- The steps are linked to the number of full-time employees in the business.
- There is no need for businesses to climb the staircase and many choose to stick to where they feel comfortable.
- Each step up involves an identity crisis or dilemma to be resolved before the next step can be taken.
- The most difficult step to take is from the lower levels, where the current lifestyle of the business owner is the priority, to start farming value for the future.
- Only a tiny fraction of all ideas businesses make it all the way to realise their value in a harvest, becoming group or public ideas businesses
