Lone Stars
Summary
The joys and sorrows of setting up a business alone.Key Concepts
- Lone stars are individuals running an ideas business on their own.
- The central tension of being a lone star is ‘Do I work?’ versus ‘Do I sell?’
- The better a lone star is at selling, the harder it is to find the time to fulfill the work acquired.
- Life as a lone star can either become one of satisfied solitude or it can be quite lonely.
