Farming Value
Summary
Making the transition to start planting for the future and building a business bigger than yourself.Key Concepts
- Pioneering businesses typically grow out of the strengths of one or two people. Farming value is different. The business itself, and its priorities, have to become bigger than anyone in it.
- Planting value for the future is painful. It is always tempting to try to go back to the old way of working.
- The central dilemma is between satisfying personal priorities and what the business needs.
- To build value and farm success, ideas business owners have to transition from working in the business to working on it.
- The defining characteristic of a planter-phase ideas business is that it puts itself through the pain of installing structure and processes.
- Prioritising growth will often involve tough decisions, like firing long-held staff or clients who are no longer helping the business to grow.
