Growing Value
Summary
Controlling, pacing and monitoring growth in an ideas business.Key Concepts
- A value farming business can grow surprisingly quickly with commitment to growth and processes in place.
- Managing growth needs metrics to evaluate what is and is not working.
- Corrective action may mean a substantial change in direction for the business — a pivot.
- Keeping a consistent record of metrics gives the company insights into how and why the business is creating value.
- The dilemma for every growth-phase ideas business is to match reality to the plan.
- Metrics provide a neutral reference point to keep everyone focused on what matters.
