Many ways to make money
Summary
You may not realise that you are already running several different businesses.Key Concepts
- One view of the ideas business landscape shows four key value systems: experiences, media, creative services and symbols.
- The value systems require technical and commercial support companies to function.
- Core creatives make the raw material that feeds all the value systems.
- Managers, producers and organisers surround core creatives, doing work that most ideas people would not want to do.
- The businesses that actually sell or deliver the products of ideas people’s work to the public are much more commercial in their culture.
- It is possible for ideas people to sell direct to the final customer if they are prepared to take on more commercial tasks.
