Individual and Collective Societies
In 1965, Geert Hofstede founded the personnel research department of IBM Europe. Between 1967 and 1973, he executed a large survey study regarding national values differences across the worldwide subsidiaries of this multinational corporation. He compared the answers of 117,000 IBM matched employees samples on the same attitude survey in different countries.
Among the systematic differences that Hofstede identified were Power Distance (the extent to which the less powerful members of organizations and institutions (like families) accept and expect that power is distributed unequally) and Individualism (the moral stance, political philosophy, ideology, or social outlook that stresses "the moral worth of the individual").
- Wikipedia: Individualism
- Clearly Cultural: Power Distance Index
