media
Summary
Recording an idea can create income from many sources. Media businesses exploit the ability to share ideas across time and space.Key Concepts
- Media carry the work of a creator to many people, at the same time.
- This makes media businesses inherently scalable.
- The commercial risk of creating a media work is typically borne by a publisher, broadcaster or some other aggregator of media 'content'.
- Media ideas businesses typically generate revenue from selling advertising or subscriptions.
- The challenge for any media product or service is breaking through to secure the attention of an audience, which has many other choices.
- Often media businesses will seek to exploit the intellectual property they own through several channels in parallel.
- Media business offer significant scalability, but intellectual property rights protection is a perpetual challenge.
