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Competitive Strategies

Every ideas business needs a competitive strategy.

Harvard Professor Michael Porter has described a category scheme consisting of three general types of strategies that are commonly used by businesses to achieve and maintain competitive advantage. These three generic strategies are defined along two dimensions: strategic scope and strategic strength.

  • Strategic scope is a demand-side dimension and looks at the size and composition of the market you intend to target.
  • Strategic strength is a supply-side dimension and looks at the strength or core competency of the firm.

 

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