Product vs Customer Development
Steve Blank is a Silicon Valley-based retired serial entrepreneur, founding and/or part of 8 startup companies in California's Silicon Valley after dropping out of the University of Michigan. A prolific educator, thought leader and writer, Blank teaches, refines, writes and blogs on Customer Development, a rigorous methodology he developed to bring the scientific method to the chaotic, seemingly disorganized process of starting a company.
For more, see:
- Steve Blank: official website
- Wikipedia: Steve Blank