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About This Website

Long before video games and the Internet, there was a time when creative songwriters, designers, TV producers and marketing professionals worked in very different worlds. The giant tape recorders of a 1950s music studio looked nothing like the drawing boards in a product designer’s office or the palette of paint in an artist’s hand. Placing an international phone call cost a small fortune. Ideas spread slowly when they had to travel on paper.

Today we can share our work instantly, world-wide, for free. We can chat with co-creators on webcam even if we never meet face to face. Everyone uses the same screens and those screens can switch from making music to designing a website in a couple of clicks. The same person can create music in the morning and do graphic design in the afternoon. It is common to find people who are equally happy directing a video drama for a social enterprise, building a web community or designing the packaging for a client’s product, all in a day’s work. The only limits are our skill and imagination.

Yet some things have not changed at all. Throughout history, great ideas have enriched the world, but the world has not always made great ideas people rich. That is why we founded this online community./p>

Now is a time of great opportunity for creative people who have some understanding of business. We are more connected than ever and the Internet has brought East and West closer. Wherever we are, whatever we do, we are all on the same map now.

Here, creative professionals share the information, resources and insights they have discovered that help them achieve commercial success.

 

About the Authors

Hugh Mason

Hugh Mason is a serial entrepreneur, investor and mentor. Following a degree in Physics, he trained with the British Broadcasting Corporation (BBC) before setting up a successful independent TV production business. He went on to co-found businesses which raised or invested more than $50 million to support the growth of more than 300 ideas businesses around the world. Today Hugh works with a wide variety of marketing, media and technology enterprises to help their owners create, build and realise value.

Mark Chong

Mark Chong is an associate professor of corporate communication (practice) at Singapore Management University. Prior to academia, he worked for several years as a corporate and marketing communication executive in Asia. Mark obtained his PhD from Cornell University. He once aspired to be a professional musician and continues to play keyboards to this day.