Capturing Ideas
Summary
Introducing intellectual property through the story of one of the world's best known songs.
References
60. Happy Birthday to You 61. Singing Telegrams 62. Bowie Bonds 63. Boosting Creativity 64. Defining Creativity 65. Creative Connections 66. Individual and Collective Societies 67. Origins of CreativityKey Concepts
- Creativity happens when someone connects two previously separate ideas in a novel, useful way.
- No one owns ideas themselves.
- The expression of an ideas can be captured and protected as intellectual property.
- Intellectual property can be multi-levelled.
- Copyright typically protects the expression of intangible ideas while patents often apply to technologies.
- A business model is required to turn intellectual property into a valuable business.
