Inspiration and Perspiration
Summary
Packaging ideas to realise their value. Six questions that every ideas person should answer to make their ideas valuable.
References:
68. Build it and they will come 69. Edison's 3,000 ideas 70. The Centennial Light 71. Inspiration and Perspiration 72. Product vs Customer Development 73. Maslow's Hierarchy of Needs 74. Don't sell the steak, sell the sizzle 75. Business Models 76. Passing on the photocopier 77. Life before photocopiers 78. Connecting with Customers(1) 79. Connecting with Customers(2) 80. Competitive Strategies 81. Rubik's Cube 82. Videogames dominate Entertainment 83. Getting used to text messaging 84. American Idol spurs US SMS uptake 85. Changing consumption of media 86. Product vs Customer DevelopmentKey Concepts
- An idea needs a business model around it before it can become an ideas business.
- Business models reflect the value proposition, market segment, revenue model, value system, positioning and competitive strategy.
- Working out how you are going to sell an idea, rather than focusing on the idea first, is often a goal strategy.
- Creating a business model that offers a sustainable competitive advantage takes sustained effort, sometimes move than creating the idea at its core.
- Key questions to be answered are:
- Why is this idea valuable?
- Who will to find it valuable?
- How will people pay for it?
- How will this idea reach people who will pay for it?
- How does this idea compete with others that could replace it?
- Where does this idea fit into people’s lives?
